Full Program In The Works

- Tentative Schedule -

January 17, 2027 - Arrival & Welcome Mixer (Austin Room)

5:00PM - 7:00PM Informal Welcome Mixer

Open Bar 5:00PM - 6:00PM | Cash Bar 6:00PM - 7:00PM | Appetizers Will Be Provided

On-Site Dining Available at Rivercity Grille As A Dinner Option

January 18, 2027 - TMDA Conference & Dealer Meeting (La Frontera Ballrooms)

7:00AM Breakfast (Atrium)

8:00AM - 10:30AM Speakers/Presentations

10:30AM - 10:50AM Snack Break

11:00AM - 12:30PM Speakers/Presentations

12:.30PM - 1:30PM Lunch with TMDA Lobbyist, Royce Poinsett

1:30PM - 3:30PM Speakers/Presentations

3:30PM - 3:50PM TMDA Official Business Meeting

3:50PM Recognition of Sponsors & Speakers/Adjourn Meeting

Board of Directors Meeting will take place after adjournment of the 2027 TMDA Official Business Meeting.

Non-Board Dealer Members are encouraged to visit with our sponsors and socialize.

TMDA Annual Conference Pricing

Registration Officially Kicks Off September 1st. 

Non-Members / Industry Rate:

$255 Early Bird Pricing Before November 1st - EB Discount Automatically Applied

$300 Non-Member Rate After November 1st

TMDA Members & Event Sponsors Only (Pricing With Discount Code):

$155 Early Bird Pricing Before November 1st - EB Discount Automatically Applied

$200 TMDA Member Rate After November 1st

PROMO CODE WILL BE SENT OUT TO TMDA MEMBERS. CONTACT INFO@TXMDA.ORG IF YOU DON'T RECEIVE YOUR CODE OR YOU NEED A REMINDER.

TMDA Annual Conference Venue & Booking

Marriot North Austin Round Rock

2600 La Frontera Blvd

Round Rock, TX 78681

Phone: (512) 733-6767 • MAP

TMDA Group Rate is $149/night, available through January 15, 2027 or until rooms sell out.

This property fills quickly, so we strongly encourage making a reservation as soon as possible to secure your stay.

If you are having difficulties, or are booking outside of the deadline, please call the sales office at (512) 733-6767 directly to reserve your stay.

TMDA Annual Conference Venue

Marriot North Austin Round Rock

2600 La Frontera Blvd

Round Rock, TX 78681

Make yourself at home between conference events at the Marriott North Austin Round Rock. With comfortable accommodations and plenty available without leaving the property, the hotel makes it easy to settle in, connect with fellow attendees, or recharge before the next day’s sessions.

• Enjoy breakfast or dinner at the hotel’s RC Grille, serving American fare in a casual setting.
• Meet for a drink at the RC Grille Bar, featuring craft beer, wine, and handcrafted cocktails.
• Stop by the 24-hour River City Market for Starbucks® coffee, breakfast tacos, pastries, snacks, fresh lunch options, and made-to-order pizza.
• Take advantage of the hotel’s heated indoor pool and on-site fitness center.
• Stay connected with complimentary Wi-Fi in guest rooms.
• Explore Round Rock and North Austin with convenient access to I-35, SH 45 and Loop 1, putting dining, shopping, entertainment, and local attractions within easy reach.

Whether you’re staying for conference activities or extending your visit to explore the area, the Marriott offers a convenient home base for your time in Central Texas.

Coming in early, bringing a guest, or staying a little longer? Make the most of your time in Central Texas while you’re here for the 2027 TMDA Annual Conference. Our location at the southern edge of Round Rock puts you within easy reach of both Round Rock and North Austin, with local dining, shopping, entertainment, outdoor recreation, and uniquely Central Texas experiences just a short drive away.

Here are a few of our picks for exploring beyond the conference:

EXPLORE & EXPERIENCE

Downtown Round Rock

Explore restaurants, bars, local shops, entertainment, and gathering spaces throughout Round Rock’s walkable Main Street district.

Dell Diamond

Home of the Round Rock Express, the Triple-A affiliate of the Texas Rangers, and one of the city’s signature destinations.

Inner Space Cavern

Head just north to Georgetown for guided tours through a remarkable underground cavern discovered during construction of I-35 in the 1960s.

Old Settlers Park

Get outside at Round Rock’s expansive park featuring trails, open spaces, Bright Lake, disc golf, picnic areas, and recreation facilities.

SHOP & WANDER

Round Rock Premium Outlets

Fit in a little shopping with a large collection of outlet stores conveniently located in Round Rock.

The Domain

Venture into North Austin for a lively mix of shopping, restaurants, bars, and entertainment, all within one destination.

TAKE A LITTLE DOWNTIME

Conference travel doesn’t have to be all business. If a massage, facial, or a few quiet hours sound like a good addition to your stay, there are several spa options nearby.

Viva Day Spa + Med Spa - Round Rock

Massages, couples treatments, facials, HydraFacials, and spa packages near Downtown Round Rock.

Exclusive Massage & Spa

A locally owned Round Rock spa offering massage, skincare, facials, and therapeutic treatments, with options ranging from relaxation to deep-tissue and targeted massage.

Spa Kalahari

For more of a resort-style spa experience, Spa Kalahari offers massages, facials, body treatments, nail services, and other opportunities to unwind at Kalahari Resorts & Conventions in Round Rock.

Advance appointments are recommended, particularly if you’d like to schedule services around conference activities.

WHERE TO EAT

You won’t have to go far to find something good. Marriott North Austin Round Rock offers on-site breakfast, dinner, drinks, Starbucks® coffee, and grab-and-go options, while Round Rock and North Austin offer plenty more to explore.

Explore Dining at the Marriott

For local restaurants, coffee shops, bars, barbecue, and more, the official Round Rock visitor guide offers a broader look at what’s nearby.

Explore Round Rock Restaurants

LOOKING FOR MORE?

There’s plenty more to see and do throughout Round Rock. Check the city’s official visitor guide for current events, attractions, entertainment, shopping, dining, and other ideas for your stay.

Visit Go Round Rock

Explore Marriott's Nearby Attractions & Experiences

Local businesses, attractions, hours, and availability can change, so we recommend confirming current information directly with each destination before making plans.

The 2027 TMDA Annual Conference welcomes one of the powersports industry’s most experienced and connected voices. Robin Hartfiel, Editor of Dealernews, will join Texas dealers for a featured session examining the current state of the motorcycle and powersports industry, the challenges facing dealerships, and the trends and opportunities shaping what comes next. Additional industry voices may join Robin as plans for the session are finalized.

Robin has spent decades covering, connecting, and advocating for the powersports industry. Through his work with Dealernews, he has built relationships across virtually every corner of the business, including dealers, manufacturers, aftermarket companies, trade organizations, and industry leaders.

He also serves on the Motorcycle Industry Council Board of Directors, bringing an additional perspective on the issues affecting powersports businesses nationwide.

Throughout his career, Robin has remained focused on the relationships and conversations that move the industry forward. His perspective is rooted not only in reporting on powersports, but in spending years alongside the people who make it work every day.

What is the TMDA Annual Conference?

The TMDA Annual Conference is the ONLY in-person event SPECIFICALLY FOR Texas powersports dealers to promote education and information and collaboration.

What can I expect?

Not only will you get industry updates along with educational seminars given by expert speakers, but you'll also get a chance to network with other Texas powersports dealers.

Why should I attend? Who should attend?

The high quality education and information you will receive is a great reason to attend alone! AND since this is an in-person event, you will have plenty of opportunity to network with other Texas powersports dealers. This can lead to potential collaborations and open doors to new opportunities and solutions! Dealership Owners, General Managers, Dealer Principles, and Dealership Management are encouraged to attend as the information is high-level.

What makes this meeting different?

TMDA operates under an elected Board of Directors, all of which are Texas powersports dealers. The TMDA Annual Conference is developed by both our Dealer Members and Board Members who have weighed-in on the topics they know are important to their fellow Texas dealers.​

Why is the Annual Conference in/near Austin, TX?

We listen to our Dealer Members! Every year, we put the conference location to a vote and Austin, TX has consistently been the winner. We know you'll enjoy everything the city has to offer, along with this year's venue - the beautifully appointed Marriot North Austin Round Rock.

How do I register and book a room?

Click the buttons located in the Registration and Venue tabs on this page to register for the meeting or reserve your room. 

We encourage attendees to book early to ensure access to the group rate and preferred room types. The TMDA room block is being held until January 15, 2027, with the group rate also extended one day prior to arrival, based on hotel availability. Hotel Information can be accessed HERE.

​

What is the closest airport?

The closest airport near Marriott North Austin Round Rock is Austin-Bergstrom International Airport (AUS). AUS is located approximately 19.0 Miles from the hotel.

​Is there parking?

On-site self parking is available at Marriott North Austin Round Rock. The daily self parking fee is $12.99 per day. However, conference attendees receive complimentary parking.

Sponsoring the TMDA Annual Conference means more than placing your logo at an event  - it means investing in the success and longevity of Texas powersports dealers. Each sponsorship directly supports the advocacy, education, and resources that TMDA delivers year-round, helping dealers navigate an evolving industry while staying connected to the partners who power their businesses. With dealers, OEM representatives, and subject-matter experts gathered in one place, the conference offers sponsors an unmatched opportunity for visibility, engagement, and meaningful relationship-building.

We welcome the chance to learn more about your goals and help you find the sponsorship level that’s the best fit for your organization. Whether you want to highlight your brand through programming, visibility, networking opportunities, or specialty placements, our team is here to support you. Please reach out when you’re ready. We would be honored to partner with you in shaping the future of the Texas powersports community.

Ready to see what’s possible? Request your 2027 TMDA Annual Conference Sponsorship Packet today! It highlights every sponsorship opportunity available this year and the unique benefits each tier offers. When you’re ready, we’re here to help you get started.

Bio Coming Soon.

Born and raised in Henrietta, Texas, Diana Gwin has spent more than 20 years building her career in manufacturing, human resources, and business operations. Her connection to manufacturing began early, watching her father build a 30-year career as a welder and foreman while supporting a family of six children. His example instilled in Diana the values of hard work, perseverance, and commitment that continue to shape her career today.

Diana began her professional journey as a receptionist at a local manufacturing company and worked her way through a variety of roles over the years, including accounting, credit management, human resources, and manufacturing operations. Along the way, she developed extensive experience in employee relations, workforce development, organizational growth, and the day-to-day challenges of building and supporting strong teams.

Today, Diana continues her work in manufacturing with Covercraft Industries, LLC, while also growing The People Pro, LLC, her human capital consulting business. Through The People Pro, she draws on more than two decades of real-world experience to help businesses navigate human resources, employment law, payroll, workforce development, and manufacturing operations. Her recent work with Covercraft also keeps her closely connected to the workforce and operational needs facing manufacturers today. 

Diana brings a practical, people-centered perspective to workplace challenges, combining hands-on industry experience with a strong understanding of the relationships, policies, and culture that help businesses and their employees succeed.

Michelle Lingo has served Texas in government and regulatory law as an attorney, mediator, hearings examiner, policy analyst, and industry regulator in the areas of natural resources, industrial hazardous waste, low-level radioactive waste, and underground injection wells; natural gas utility regulation and rate setting; telecommunication and electrical utility service and restructuring; and residential construction and remodeling.

Having served for more than 14 years as the in-house staff attorney to the Motor Vehicle Division of the Texas Department of Motor Vehicles, Michelle has extensive expertise in the distribution and sale of vehicles and motor vehicles in Texas. In this role, Michelle conducted more than 200 mediations involving motor vehicle manufacturers, distributers, or franchised dealers.

Culminating and relying upon this diverse experience, today Michelle navigates complex regulatory issues and provides dedicated legal representation to Padfield & Stout, LLC’s clients, in her of counsel relationship with the law firm.

Michelle was awarded her Bachelor’s degree from Texas A&M at College Station. She is licensed by the State Bar of Texas, having earned her Juris Doctorate law degree from the University of Houston.

With decades of experience navigating some of Texas’ most complex regulatory landscapes - and more than 14 years spent resolving disputes between manufacturers, distributors, and franchised dealers - Michelle brings unmatched perspective to one of the most important topics facing dealerships today: how to effectively handle complaints and protests against manufacturers. Attendees can expect practical guidance, real-world insight, and a clear understanding of the processes that shape dealer–manufacturer relations in Texas. More details about her presentation will be shared as we finalize this year’s program.

For more than two decades, Susan Berry has specialized in representing Texas businesses in Sales and Use Tax Audits conducted by the Texas Comptroller. As Founder and Managing Partner of Brown Goertz & Co., Susan and her firm have successfully saved Texas businesses millions of dollars in tax assessments and refunds since 2001.

Known for her meticulous attention to detail and practical, real-world approach, Susan helps business owners understand how Texas Sales and Use Tax laws apply to their specific industries - from construction and manufacturing to motor vehicle and dealership operations. Her firm focuses on protecting Texas businesses from overpayment and helping ensure fair, accurate treatment under the law.

Susan’s combination of technical knowledge and real-world experience makes her an especially valuable resource for dealership owners and operators. We’re pleased to welcome her to the 2027 TMDA Annual Conference, where attendees will have the opportunity to learn directly from her expertise. Additional details about Susan’s presentation will be announced as this year’s program takes shape.

Terry McAdams is the Founder and CEO of MacTech Solutions, an Apple Authorized Reseller and Service Provider in Wichita Falls, Texas. A self-described teacher at heart, Terry has built his career around not only working with technology, but helping others understand and use it.

Before founding MacTech Solutions, Terry served 20 years in the United States Air Force, retiring as a Master Sergeant after working as an avionics technician, computer network administrator, and instructor at Sheppard Air Force Base. His educational background includes bachelor’s degrees in Elementary Education and Industrial Management, as well as a master’s degree in Computer Education and Cognitive Systems.

That combination of technology and teaching has also taken Terry to the airwaves. Through “Terry’s Tech Minute” and regular radio appearances, he has spent years translating new technologies, trends, and technical concepts into practical information people can actually use.

At the 2027 TMDA Annual Conference, Terry will turn his attention to artificial intelligence, bringing an educator’s perspective to one of the fastest-changing areas of technology today. Drawing on his background in both technology and teaching, Terry will help make AI more approachable and understandable, giving attendees a stronger foundation for evaluating the tools, opportunities, and changes that are increasingly becoming part of everyday business.

Royce Poinsett is an attorney and lobbyist who guides businesses in solving their high-stakes problems at the Texas Capitol. He is principal at Poinsett PLLC. 

Royce has been recognized as a Top 10 Texas Lobbyist by Texas Scorecard, as a Top 15 Texas Lobbyist by Capitol Inside and as one of “20 Politically-Minded People to Know” by the Austin Business Journal.

He has guided many prominent companies and associations at the Texas Capitol, including ExxonMobil, Anheuser-Busch InBev, Netflix, Walmart, Pew Charitable Trusts, Kinder Morgan, the Texas Motorcycle Dealers Association, the Texas Oil & Gas Association and the Texas Veterinary Medical Association. 

Royce first developed his experience and relationships inside government, while serving as a policy advisor and legal counselor to Texas political leaders for over two decades. Royce eventually served as a senior advisor and legal counsel to the Texas Governor and then to the Speaker of the Texas House, counseling the state’s leadership in resolving high-profile, complicated disputes with businesses and other governments. 

Following his government service, Royce joined the prominent global law firm Baker Botts and began lobbying at the Texas Capitol for leading corporations. Royce founded the Poinsett firm in 2018 to further focus on his specialized niche of legal and lobby work.

Royce is a seventh-generation Texan from Dallas, where he attended St. Mark’s School of Texas.  Royce is also a graduate of The Johns Hopkins University, where he was Phi Beta Kappa, and of the London School of Economics.  He received his law degree from The University of Texas School of Law, where he was a member of the Texas Law Review. 

Royce is a past chair of the Legislative and Campaign Law Section of the State Bar of Texas.  He is a director of The Austin Club, an alumnus of the Texas Lyceum and a past president of the board of directors of Ronald McDonald House Charities of Central Texas. Royce and his family are members of Covenant Presbyterian Church of Austin.