How To Make Your Dealership Stand Out: Part 1

Associate Member Contribution from Tim Parsons of HBK CPAs & Consultants What differentiates your dealership from the store down the street? Do you know? Would you like to find out? Maybe you would and then again, maybe you wouldn’t. Based on numerous surveys done during the pandemic, when everyone was trying to figure out their…

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FTC Safeguards Rule: What Your Business Needs to Know

From the Federal Trade Commission… As the name suggests, the purpose of the Federal Trade Commission’s Standards for Safeguarding Customer Information – the Safeguards Rule, for short – is to ensure that entities covered by the Rule maintain safeguards to protect the security of customer information. The Safeguards Rule took effect in 2003, but after public comment, the…

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Mark Sheffield: Dealers Should Know Their Ground Truth

Normally you see a problem coming at you, but COVID-19 swooped in from the periphery and it’s catching many dealers unprepared. Scientists have long predicted a global pandemic, but like most other agencies, they had to make do with the funding they were given. There’s only so much money to go around. Mixed messaging from…

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