Car Dealers Turn to New Programs to Appeal to Buyers

As more consumers shop online for their vehicles or give up car ownership altogether, traditional auto dealers are being forced to adapt. Don Flow, chief executive of North Carolina-based car dealership Flow Automotive, said providing options and convenience are key to meeting changing demands.

His dealership recently launched a car subscription program, called Drive Flow, to a limited number of users. The program allows its members to request a vehicle at any time through an app, which is delivered by a concierge to a specified location. The subscription includes insurance and unlimited mileage, and members can choose from more than 20 brands of cars.

“You are about to see an explosion of opportunity in this space,” Flow said. “We’ll move from just being car dealers and retailers to integrated transportation partners.”

Source: Los Angeles Times